Indie game studio Gamearound partners with, boohooMAN to release Level Up 

London, September 2020- London-based  indie  game studio  Gamearound  has  licensed  Level up. A mobile first game playable from within the  boohooMAN  apps.  

On 30th September, in line with the launch of their new clothing collection,  boohooMAN  will release their new game LEVEL UP.  

Available only through the boohooMAN app LEVEL UP is the second 3D animated game from the brand.  

Run your avatar through 3 different levels. To earn point collect coins and pieces from the  boohooMAN  collection and win real prizes. One lucky winner will receive a prize of £2,500 in cash. 

Inspired by the most recent campaign with Burna Boy, the game takes the player through three levels – King, Artist & Hero and three distinct locations. In each zone the player will traverse obstacles and collect coins towards their final score. Special clothing items from the boohooMAN X Burna Boy collection can be collected along the journey which will make the character twice as big. He will also gain super powers like invincibility, extra speed, magnet or x2 coins.  

Share your score with your friends and see if they can beat your high score.  

Created for the  collaboration between Burna Boy and boohooMAN, Level Up draws inspiration from popular mobile games like Temple Run and Subway Surfers. The game is easily accessible and can be played when you download the boohooMAN app. 

Players who join the  leader board  by entering their game handle and email address join the prize draw to win 2,500 Free shipping code and 10% off the Burna Boy collection. 

boohooMAN  creates high impact clothing for the 16-24 year old market. Whilst developing previous games, such as Quavo, it has revealed that engagement within the app leads to higher conversions and longer website session times.  

Gamearound  creates innovative and addictive, true multiplayer  games  for mobile first devices. They are  free-to-play titles, using 5G networks to deliver photorealistic graphics to the device with near-zero latency.


Victoria Pearson,  boohooMAN’s  Ecommerce Trading Manage comments: “We dipped our toe into gaming in lockdown, with the boohooMAN x Quavo rooftop runner, as a way to keep our audience entertained and everyone loved playing it. This time we’ve gone into gaming in a bigger way, bringing our first 3D game to the boohooMAN  app. The game has some great features and tricks. Changing my avatar’s look and outfits one of my favourite features – all wearing  boohoo MAN  of course!’  


Claudio Torres,  Gamearound  Chief Engineer: “Creating such an experience in a lightweight download package and incorporating  boohooMAN  products placed within gameplay is  group breaking. The deployment model offers technical challenges as we embed the game, however we don’t touch the native app. All round, it’s a result”.  


Gideon Clifton, CEO of  Gamearound said, ”We are bringing a new type of inclusive, casual gaming to brands who wish to engage their audiences further, and also to reach new audiences. Casual players, hungry for quick to play, gameplay which can be quick to play but hard to master. This will bring new opportunities to this burgeoning casual gaming category.’’


Level-up is accessible from within the boohooMAN  app, available from Apple App Store and Google Play. 




For more information please contact [email protected]Please see here for high resolution images, logos and game trailer videos. 


Notes to editor:

About  Gamearound 

Gamearound  creates innovative and addictive true multiplayer titles for mobile first, casual, free-to-play titles with exceptional graphics. 5G networks deliver photorealistic graphics to the device with near-zero latency. With  Gamearound’s  Core Loop to incentivise engagement and retention along with  incredible benchmark graphics, they can deliver  truly immersive gameplay. With access to the global $120BN games market via their partners Apple, Google and Facebook, Gamearound  make ethical, inclusive gaming for all ages, genders, races and people designed to be strong, story driven titles for game video networks and competitive esports. 



Boohoo Group plc is a UK-based online fashion retailer, aimed at 16–30 year olds. The business was founded in 2006 and had sales in 2019 of £856.9m. It specialises in own brand fashion clothing, with over 36,000 products. 



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