Boohoo MAN x Level Up

boohooMAN x Gamearound Level Up

Travel though the past, present & future

boohooMAN found the perfect collaboration to launch their third ever branded in app game, resulting in over half a million plays!

Time for a partnership

On 30th September, in line with the launch of their new clothing collection, boohooMAN released their new game LEVEL UP on the 1st of October.

The team at Gamearound had the second opportunity to create a game that will engage and challenge the customers. With a clear brief and our previous experience from the StreetSkater game, we brainstormed ideas and created another fun experience for boohooMAN customers.

We were unstoppable!

“We dipped our toe into gaming in lockdown, with the boohooMAN x Quavo rooftop runner, as a way to keep our audience entertained and everyone loved playing it. This time we’ve gone into gaming in a bigger way, bringing our first 3D game to the boohooMAN app. The game has some great features and tricks. My favourite feature though is you can change the look and outfit of your avatar – all wearing boohooMAN of course! “

Victoria Pearson E-Commerce Manager, boohooMAN

Be a king, hero and an artist

Inspired by the most recent campaign with Burna Boy, the game takes the player through three levels – King, Artist & Hero and three distinct locations. In each zone the player will traverse obstacles and collect coins towards their final score. Special clothing items from the boohooMAN X Burna Boy collection can be collected along the journey which will make the character twice as big. He will also gain superpowers like invincibility, extra speed, magnet or x2 coins. Players can also compete against their friends by sharing their high score.

“Creating such an experience in a lightweight download package and incorporating  boohooMAN  products placed within gameplay is  ground breaking. The deployment model offers technical challenges as we embed the game, but we don’t touch the native app. All round, it’s a result”

Claudio Torres, Gamearound Chief Engineer

Prizes & Rewards

Whilst developing previous games such as the Quavo game or Street Skater, it has revealed that engagement within the app leads to higher conversions and much longer session times. Therefore, boohooMAN wanted to reward their players once again with special prizes and rewards in order to promote their new products and challenge the customers.

We included an option in the game where players can enter their game handle and email address in order to join the prize draw and win £2,500 a free shipping code and 10% off the Burna Boy collection.

This was a great way to reward the players and grab their attention towards the new collection of boohooMAN.

“We are bringing a new type of inclusive casual gaming to brands who wish to engage their audiences further and also reach to new audiences. Casual players hungry for quick to play gameplay, which can be quick to play but hard to master. This will bring new opportunities to this burgeoning casual gaming category.’’

Gideon Clifton, CEO of Gamearound

Level Up Dreams

The campaign was a slam dunk, with over 1 million unique sessions, the different vouchers on offer tempted players back time and time again, with an average of nearly 16 games per player.

Results

Over 1 million plays

40% opted in to marketing

Average 16 plays per player

11 minutes engagement per player