boohooMAN x Gamearound Level Up
Travel though the past, present & future
boohooMAN found the perfect collaboration to launch their third ever branded in app game, resulting in over half a million plays!
Time for a partnership
On 30th September, in line with the launch of their new clothing collection, boohooMAN released their new game LEVEL UP on the 1st of October.
The team at Gamearound had the second opportunity to create a game that will engage and challenge the customers. With a clear brief and our previous experience from the StreetSkater game, we brainstormed ideas and created another fun experience for boohooMAN customers.
We were unstoppable!
Victoria Pearson E-Commerce Manager, boohooMAN
Be a king, hero and an artist
“Creating such an experience in a lightweight download package and incorporating boohooMAN products placed within gameplay is ground breaking. The deployment model offers technical challenges as we embed the game, but we don’t touch the native app. All round, it’s a result”
Claudio Torres, Gamearound Chief Engineer
Prizes & Rewards
We included an option in the game where players can enter their game handle and email address in order to join the prize draw and win £2,500 a free shipping code and 10% off the Burna Boy collection.
This was a great way to reward the players and grab their attention towards the new collection of boohooMAN.
“We are bringing a new type of inclusive casual gaming to brands who wish to engage their audiences further and also reach to new audiences. Casual players hungry for quick to play gameplay, which can be quick to play but hard to master. This will bring new opportunities to this burgeoning casual gaming category.’’
Gideon Clifton, CEO of Gamearound
Level Up Dreams
The campaign was a slam dunk, with over 1 million unique sessions, the different vouchers on offer tempted players back time and time again, with an average of nearly 16 games per player.